30 Most Searched Pet Brands in the US: 2025 Statistics

Note: This study is focused on independent brands in the pet space, excluding large pet care retailers.

The pet industry is booming. The international pet market is currently worth a staggering $261 billion, and Americans spent close to $110 billion on their pets in 2022. Naturally, this makes the pet industry very competitive in almost every sector, from pet tech and pet insurance to pet consumables, gear, and more. We want to know which pet brands are the most in demand among US pet owners by analyzing each brand’s web search traffic, the estimated search volume for each brand as a keyword, and their overall social media popularity.

We grabbed our research hats and gathered data about 150 well-known, independent US pet brands. Our main goal was to establish the 30 most popular pet brands in the US today based on five metric categories: estimated monthly search traffic and search volume in the US for 12 months (May 2022–May 2023), collective social media following, domain rating (DR), and Instagram hashtag volume.

We were also curious about which US states had the highest search interest over a period of 12 months for each particular brand in the top 30. So, we decided to award the top 10 most popular US pet brands, each with a unique title that boasts its most significant achievement as a pet brand!

Who will be crowned the most searched pet brand in the US today? Let’s dig in!

Top 30 Pet Brands

1. Rover

Rover is an online pet marketplace founded in 2011 by Aaron Easterly, Philip Kimmey, and Greg Gottesman. The marketplace was designed to connect cat and dog parents with excellent pet sitters and dog walkers in locations throughout the United States, Europe, Canada, and the United Kingdom.

Rover boasts the largest network of pet sitters and dog walkers around. The company’s available services have grown to include doggie daycare, dog boarding, house sitting, and dog training. Rover also completes background checks on all walkers and sitters, provides 24/7 support for pet parents, and offers the Rover Guarantee.

2. BarkBox

BarkBox believes dogs make life better, so why shouldn’t we make our pups as happy as can be? Founded in 2011 by Matt Meeker, Carly Strife, and Hendrik Werdelin, BarkBox produces a subscription box full of dog products sure to delight any canine. The traditional BarkBox provides treats, toys, and more based around a monthly theme, while the Super Chewer box supplies chews, durable toys, and treats for dogs that chew through things quickly.

The company now sells a Dental Box with a monthly dental kit to keep your pet’s teeth looking great and a Food Box containing delicious food and helpful supplements. BarkBox also aims to give back to the community by advocating for more dog-friendly public spaces and surrender-prevention services.

3. Trupanion

Though Trupanion has only been around in the United States since 2008, it started in 1998 (under the name Vetinsurance International, Inc.). The idea for Trupanion came even earlier than that, though, when 15 years previous, a teenaged Darryl Rawlings lost his beloved pup because it couldn’t receive surgery, as his family couldn’t afford it.

He knew there must be a way to make pet healthcare more affordable; thus, the idea of pet insurance was born. Far from its humble beginnings, Trupanion now has insured half a million pets in North America and paid over $1 billion in medical claims for its clients. The company’s continuing mission is to ensure even more pets in North America!

4. Litter-Robot

The idea for the Litter-Robot came into being in 1999 when founder and inventor Brad Baxter decided there had to be a better way to clean a litter box than scooping. It took a bit of time and many prototypes, but eventually, the Litter-Robot was born in 2000. Over 20 years later, the Litter-Robot is still going strong with new iterations that help relieve pet parents of the daily minutiae of caring for their favorite felines.

The Litter-Robot works by rotating each time a cat leaves the litter box and dumping out all the clumped litter that has gathered before replacing the unused litter. Used litter is collected in a tray beneath the Litter-Robot, which is then dumped by the owner every 2–3 days (depending on the number of cats using it).

5. The Farmer’s Dog

The Farmer’s Dog was founded by a couple of dog parents who know from experience that highly processed dog foods aren’t as healthy as they claim to be. When Brett’s dog, Jada, had severe digestive issues that weren’t being cleared up by switching foods, Jada’s vet suggested he cook her meals. So, he did, and the problems disappeared quickly.

He realized mass-market dog foods could be entirely unhealthy for our canine companions and decided to turn unconditional love into simple care by reimagining pet food. Today, the company delivers millions of freshly prepared meals to dog parents with its subscription service. Meals come in pork, chicken, turkey, and beef flavors and are made from fresh, human-grade ingredients.

6. Trusted House Sitters

If you‘ve ever gone on vacation but were worried about leaving your pet and house behind, then Trusted House Sitters is the service you need. Founded in 2010 by Andy Peck, this pet-loving community is on a global mission to ensure pets enjoy their parents’ vacations and pet parents don’t have to worry about their animals left at home.

Trusted House Sitters connects pet parents with people who will come watch their pets while they’re gone in exchange for a free place to stay. This service operates in over 130 countries and offers accident and home protection, plus 24/7 vet advice (for free!).

7. Tractive

It’s an unfortunate fact of life that pets can sometimes go missing, but with Tractive, you can make finding them that much easier. Founded in 2012 by three Michaels (Hurnaus, Tscherneuth, and Lettner), Tractive makes GPS trackers for dogs and cats.

The trackers allow pet parents to monitor their pets’ activity, see real-time location information, track sleep patterns, and put up virtual fences, all via smartphone! The tracker fits on your pet’s collar, is waterproof, and can be recharged in only about 2 hours. Plus, tracking is available in 175 countries, so even if you travel with your pet, they should be covered.

8. Bring Fido

Bring Fido was founded by Melissa Halliburton after she could not find a pet policy for a hotel she was considering using. Within a year, she and her friends called every hotel in the United States to determine their pet policies regarding dogs, and Bring Fido was born. Designed to make traveling with pets simpler for pet parents, Bring Fido has grown to be the biggest pet travel brand, featuring over half a million places to stay, eat, and play with your pup in 14,000 cities worldwide.

Using an app and website, Bring Fido makes it easy for dog owners to compare and book hotels and rentals (with no booking fees). You can also search for restaurants, vets, hiking trails, sitters, shopping, groomers, and dog parks.

9. Lemonade Pet Insurance

Founded by Shai Wininger and Daniel Schreiber, Lemonade’s mission states it is “transforming insurance from a necessary evil into a social good.” As such, the company offers a wide range of insurance, including car, homeowner, renter, and most importantly, pet. Intending to provide the most transparent insurance one can find, Lemonade delivers a digital experience with quick turnarounds on claims and gives you only the coverage your dog or cat needs.

Lemonade’s basic plan covers everything from accidents to diagnostic services and provides some of the cheapest monthly premiums on the market. The company is also a public benefit corporation, giving back to its community when possible.

10. Pretty Litter

Founder Daniel Rotman was always a pet lover, having grown up with several pets, including his cat, Gingi. However, Gingi was diagnosed with a terminal illness later in life that was caught too late to do much about it. The experience reaffirmed for Rotman that felines are naturally stoic, making it more difficult to tell when they are ill. That’s why he created Pretty Litter.

The litter helps you be proactive with your kitty’s health by changing color when something is off to warn you of potential health problems. Then, you can have your pet checked by a vet sooner rather than later, hopefully saving their life (and yourself money and heartbreak in the long run). Pretty Litter also promotes feline health by supporting their community by working with several partners, including The Humane Society and Animals for Armed Forces.

11. Fi Dog Collar

Fi was founded by Loren Kirkby and Jonathon Bensamoun in 2017 and is a tech company that makes smart dog collars. Unlike Airtags, which require your dog to be within at least 200 feet of your iPhone, Fi uses GPS and the LTE-M cellular network to track lost canines. The collar boasts a battery life of 3 months and a built-in night light so you can see your dog even when it’s dark. Fi also claims it can detect if your pup escapes your yard or home, so you can be alerted immediately.

The collar will also keep track of your dog’s activity, such as how many steps your pet takes each day, so you know just how much exercise they are getting. The collar has a mobile app that can keep track of your pet and even set safe zones for them, so you always know where your dog is!

12. Embark Vet

Have you ever wondered about your dog’s lineage? Embark Vet can help! It was founded in 2015 by Ryan and Adam Boyko and provides the most accurate and comprehensive DNA tests for dogs. It enables you to find out more about your dog’s ancestry and possible health issues that can arise from genetics.

Health testing was the reason the company was created in the first place, as Ryan Boyko wanted to make health testing for dogs more accessible. The tests are easy to use—you only need to swab your pet’s mouth—and the results are extensive, including everything from a list of breeds that compose your dog to genetic markers to potential health issues.

13. Healthy Paws

In 2009, Rob Jackson and Steve Siadek established Healthy Paws to help homeless and adopted animals and enable pet parents to save valuable dollars on health care. Thus, the pet insurance portion of Healthy Paws and the non-profit foundation portion that helps shelters care for sick animals were born. Over the years, Healthy Paws has made pet insurance for cats and dogs even easier to get.

The company created the first app for pet insurance, made it easier to manage insurance digitally, and eliminated claim forms. Healthy Paws gives you a simple plan that covers a variety of conditions, accidents, and more, with no caps on claim payments and quick turnarounds for those payments.

14. Freshpet

Freshpet is a pet food company for dogs and cats that is dedicated to bringing delicious and fresh food to pets. Created in 2006 by John Phelps, Scott Morris, and Cathal Walsh, Freshpet sources its ingredients locally whenever possible and supports local farmers to bring your dog or cat nutritious foods that will keep them feeling their best.

The company has numerous product lines (though there are more options for canines than felines), including non-GMO, homestyle recipes, grain-free, and more. Freshpet has partnered with Petco on a food subscription service, but you can also purchase its products from other partners, such as Amazon or Chewy.

15. Furbo

The Furbo dog camera was dreamt up in 2014 when founders Steve and Victor Chang and Maggie Cheung found it was getting increasingly difficult to leave their dogs at home while they left the house. After talking to other dog parents who had the same issue, the group developed a dog camera that allows owners to see and talk to their dogs remotely.

Plus, the Furbo dog camera lets you remotely dispense treats and let you know if your dog barks too often. Their current cameras also provide dog activity alerts, emergency alerts, short videos, and more! With the Furbo, you never have to feel guilty about leaving your dog home alone again.

16. Embrace Pet Insurance

The idea for Embrace Pet Insurance came about in 2003 and won the Wharton Business Plan Competition that year. However, it wasn’t until 2006 that the first policy was sold. With a mission of giving pet owners the ability to prioritize the health of their pets without being put into debt, Embrace has built a company that makes claims easy and gives customers support throughout the entire insurance process.

Plans cover almost everything (minus pre-existing conditions), including dental, orthopedic, and chronic conditions. You can even get coverage for medications, acupuncture, and specialist care through Embrace (depending on your plan). The company also gives back and has donated approximately half a million dollars.

17. Good Dog

If you aren’t a dog parent yet, but you’d like to be, Good Dog is the site for you. Founders Lauren McDevitt and Josh Wais created Good Dog to help end irresponsible and unethical sourcing of canines. Instead of not knowing who you’re adopting your dog from, you can rest assured you’re getting a pup from a vetted source with this site.

All breeders on this site are evaluated in five areas and screened thoroughly; rescues and shelters are similarly vetted. Potential dog owners must follow a Code of Ethics. Good Dog has options for dozens of dog breeds, so you can find the dog you want through them!

18. Just Food for Dogs

Shawn Buckley founded Just Food for Dogs in 2010 to increase the nutrition and quality often lacking in traditional dog foods. He began cooking for his dogs, saw how much healthier they became, and decided to create the first “pet food kitchen” so other dogs could benefit. All of Just Food for Dogs’ recipes are made fresh with human-grade ingredients and designed with the help of a team of vets and specialists.

When it comes to prepared meals, you have several options, such as fresh frozen, pantry fresh, custom meals, and supplements. Though the company’s name is Just Food for Dogs, it produces a few products for felines. Best of all, the company keeps its fresh meals more affordable with mission-based pricing.

19. PupBox

When you need help training a new puppy, PupBox is one website you want to check out. Launched by Ariel and Ben Zvaifler after they realized they needed help figuring out how to train their new puppy, PupBox is designed to help you with your pup every step to adulthood.

This monthly subscription box comes with hand-selected toys, accessories, treats, and training guides for your pet to help you through the early years. The fun doesn’t end there, though! You can also continue getting monthly goodies for your dog all the way to their senior years.

20. Open Farm

When you’re looking for healthier meals for your pet but are also concerned about the environment, Open Farm can help with ethically and sustainably sourced meals. It’s a family business founded by a husband-and-wife team, along with the husband’s brother. With a mission of creating positive changes in the pet industry by respecting the welfare of farm animals and making better food for pets, Open Farm has products for cats and dogs.

Whether you’re looking for dry, wet, raw, or fresh food, bone broths, or delicious treats, Open Farm has something for everyone. They produce grain-free and meat-free products and maintain a lower carbon footprint than other manufacturers. With Open Farm, you know you’re feeding your pet the best while respecting the environment.

21. Pumpkin Pet Insurance

This pet insurance company was launched by Zoetis, which is the largest animal health company in the world. Pumpkin’s mission is to make the best pet health care available and affordable to more people. The company helps make preventive vet care more affordable for pet parents while offering some of the most extensive illness and accident health care coverage.

They have individual insurance plans for puppies, dogs, kittens, and cats that cover a range of services, such as exam fees, behavioral issues, accidents, illness, and more. Insurance plans also provide you with 90% cashback on all items covered by the plan!

22. Sniffspot

Founder David Adams started Sniffspot to make the world friendlier to dogs. In a world where too many dogs don’t have enough room to run and play, Sniffspot offers an easy solution: renting land to let your pup run off-leash. What began as crowdsourcing of people’s yards has grown to rentable dog parks of all kinds in all 50 states in the US.

Locating a space for your pup to play is easy; all you need to do is search your area and the date you want to rent the land. The parks are rented by the hour, and the prices vary depending on how much you pay per dog per hour. You can even sign up to host a private dog park if you have land you don’t mind renting out! Sniffspot now also has listings for the top dog trainers in the United States.

23. Instinct Dog Food

Instinct’s mission is to transform the lives of our pets so they can all live life to their fullest and healthiest potential. Because the company believes a pet’s best life begins with food, it produces raw diets that feature real meat, veggies, and fruit. All meals prepared by Instinct meet the highest food safety and quality standards.

Instinct believes that raw food diets improve an animal’s health and well-being, from keeping coats shiny to helping digestion improve. It has several formulas for dogs and cats, including frozen raw, freeze-dried raw, and kibble. You can purchase Instinct’s food lines online or at pet stores.

24. Zesty Paws

If you’re concerned about your dog or cat’s health, Zesty Paws might have a solution. The pet supplement brand wants to inspire a “zest for life” in pet parents and pets alike. Featuring premium ingredients and backed by extensive research, Zesty Paws supplements for dogs and cats keep your fur baby healthy and happy.

Whether your pet could use help with joint health, gut health, or allergies, Zesty Paws has you covered (though products for felines are more limited than those for canines). Some of their best-selling products include Scoot Away (for gut health), Calming Bites (for anxiety), and Salmon Oil for Cats and Dogs (for healthier coats and skin).

25. The Dog Bakery

The Dog Bakery, located in California (but don’t worry, they ship to the entire US!), aims to create the best-tasting dog treats for pups. After all, we aren’t the only ones who love a little dessert now and again!

After a decade of baking, The Dog Bakery has perfected the art of making fresh, all-natural treats. Whether you’re looking for a cake to celebrate your favorite canine’s birthday or just a few treats or chews, you can find it here. Some of their best-sellers include bully sticks, jerky, apple pie, wheat-free bone treats, and ice cream for dogs.

26. Ollie Dog Food

Founded by Gabby Slome, Benjamin Sun, Randy Jimenez, and Alexandre Douzet, Ollie is a pet wellness brand that makes fresh, delicious meals for dogs. The company believes canines’ happiness, health, and longevity start with their food, so they’ve come up with healthy, all-natural, human-grade recipes your pup will love.

Whether you are looking for fresh, flash-frozen recipes to ensure a longer shelf life or baked kibble with whole ingredients, Ollie has what you need. If you have a membership, you can get a selection of treats and supplements. Ollie is a subscription meal service with a handful of meal plans you can choose from, so you get just the right food for your dog.

27. Figo Pet Insurance

Figo Pet Insurance was started by pet parents tired of searching for pet insurance that fit their lifestyle; in the end, they created their own. Figo is designed to work with you and your pet’s lives with fewer barriers and more benefits than other insurance companies. Figo simplifies the entire insurance process as much as possible and offers policies customizable to your pet’s needs.

With Figo, you can be sure your cat or dog is covered in the case of emergencies, chronic conditions, illnesses, hereditary disorders, and more. Claim payments aren’t capped, so you save more money, and in some states, curable pre-existing conditions may be covered (which isn’t the norm for most insurance companies!).

28. Smalls

You’ve probably noticed a few dog food companies on this list, but Smalls is all about cats. Smalls co-founder Matt Michaelson grew up with felines and concluded that pet food wasn’t always as healthy as claimed. When he got older, he saw plenty of companies that had started making fresh foods for dogs but none for cats.

So, he teamed up with Calvin Bohn, a friend from high school, and Smalls was born. Smalls’ meals for cats are designed with cat biology in mind, are high in protein, and satisfy even the pickiest of felines. Four protein options are available, including cow, fish, bird, and other birds, and the formulas come in various textures. Like several similar dog food companies, Smalls is a subscription meal service.

29. Catgenie

CatGenie is dedicated to improving the lives of felines and their parents. To that end, they’ve created an eco-friendly way to manage cats’ waste. Though the idea for the CatGenie sprouted in 1998, the first model wasn’t sold until 2007. So, how does the CatGenie work, and how is it eco-friendlier than other litter boxes?

The CatGenie is a litter box that uses washable granules rather than the typical cat litter and is self-flushing and self-cleaning. After your cat uses the CatGenie, the litter box drains the liquid and scoops out the solid waste. Solid waste is then liquefied before everything is flushed. Then, the CatGenie washes and dries itself! It’s an ingenious machine that leaves your pets’ litter box cleaner than ever and eliminates litter box odors in your home.

30. Cat Person

Smalls isn’t the only fresh, healthy cat food out there; Cat Person provides your favorite feline with tasty food that amps up the good and removes the bad. Started by Lambert and Jimmy, two cat lovers who wondered why cat stuff was always located toward the back of the pet store and whether cat food was good for their pets, Cat Person aims to make high-protein, grain-free cat food that is transparent about its ingredients.

It produces several wet cat foods, such as pates and shreds in broth, and a few dry formulas. Although you can order your cat’s meals as a subscription, you can also pick and choose from their products whenever you’d like. That isn’t all the company offers, though! Cat Person also has treats, food bowls, cat beds, accessories, and apparel.

Which US States Have the Highest Search Interest for Each Brand?

Which Pet Industry Sectors Are The Most Popular?

As Rover is the top-searched pet brand in America, we can conclude that plenty of pet parents are seeking pet sitters and dog walkers they can trust. We also know that most people using Rover are in Washington, D.C., Utah, and Delaware. Pet services are a large part of the pet industry, as they are always needed.

The second most searched pet brand in the US is BarkBox, so people are in the mood to spoil their favorite canines! Considering BarkBox has a social media following of almost 4 million and a hashtag volume of just over 4 million, it’s easy to see how famous the brand is. Gifts for pets never go out of style!

Pet insurance is a huge part of the industry right now, so it’s no surprise that Trupanion, a pet insurance company, is the third most searched pet brand. Given how expensive healthcare for our beloved pets can be, people are always looking for ways to make going to the vet more affordable.

Pet tech is becoming increasingly common, whether it’s a toy that can entertain our pets or self-cleaning litter boxes like the Litter Robot. Pet tech makes life easier for pet parents everywhere, so it isn’t a shock to learn Litter Robot averages 400K in its search traffic. Who wouldn’t want a way to make life with felines easier?

More people are looking for ways to support their pets’ health, whether from supplements, exercise, or better food. That’s why the pet food sector of the pet industry has been on a roll. Companies that make fresh, nutritious meals for pets using real food have become increasingly popular, and The Farmer’s Dog is right at the top of the food chain.

Top 10 Most Searched Pet Brands Today

1. Rover – The Big Dawg Award

The Big Dawg Award goes to Rover for outstanding performance in almost every category of our metrics and for coming in at the top of our list as the most often searched pet brand in the United States today! When you’re looking for a pet sitter, dog walker, dog boarding, doggie daycare, or dog training, you only need to visit Rover.com to find what you need.

With a simple-to-use search function and plenty of affordable options, you can locate someone to help you care for your pets in just a few minutes. Best of all, every sitter on Rover.com has to pass a background check and be approved by the Rover team of sitter specialists, so you know your pet is receiving excellent care. It’s no wonder Rover is the most searched brand for pets in the US!

2. BarkBox – The Social Butterfly Award

When it comes to the pet brand that’s the most social, BarkBox definitely leads. The company has had massive success in building a strong community for its unique brand on social media. Whether it’s their nearly 3 million followers on Facebook or 460k followers on Instagram, Bark Box has built a fantastic following.

With their fabulously fun monthly themed boxes for canines, it isn’t hard to see how they’ve done it. People love spoiling their pups while also enjoying the surprises found in each Barkbox! Plus, Barkbox posts fabulous content across its social media channels, such as cute photos of dogs, adorable videos, and more.

3. Trupanion – The Tru-ly Pawsome Award

Trupanion is the most searched-for pet insurance company, and we’ve awarded them the Tru-ly Pawsome Award! Trupanion excels in the insurance business by paying vets directly, simplifying insurance plans, and having no payout limits.

The company is transparent in its policies and encourages consumers to compare them with other insurance companies. So, whether you have a cat or dog, Trupanion will be a truly pawsome addition to your life!

4. Litter Robot – Stand Out Purrr-former Award

Why is Litter Robot our standout purr-former? Simple! This brand provides cat parents with a self-cleaning litter box that’s the highest rated, making their lives so much simpler. Plus, Litter Robot is one of the most searched brands relating to felines in America today! The Litter Robot works hard to make dealing with your cat’s litter box easier, and it succeeds.

Going from cleaning out the litter box every day or so to simply dumping a tray every couple of days frees up a lot of time. And with the Litter Robot’s nifty app, you don’t even have to check the litter box to know when to clean it out; it sends you a notification! The Litter Robot is a genius invention that improved the lives of cat parents everywhere.

5. The Farmers Dog – The Real MVP Award Most Valuable Pup

When it comes to rising stars in the pet food industry in the US, there might be no one bigger than The Farmer’s Dog. With their delicious meals for dogs made from fresh ingredients, they’re improving the health of dogs and giving dog parents more time with their furry companions (as evidenced by their brilliant, impactful, and entirely sweet Superbowl 2023 ad!).

If you want to keep your dog around for as long as possible, feeding them The Farmer’s Dog meals is an excellent place to start. 88% of dog parents said they saw positive changes in their pets and their pets’ health, and as meals are designed with the help of nutritionists (and recommended by vets), they provide your favorite pup with all the nutrients they need.

6. Trusted House Sitters – The Trust Award

Trusted House Sitters didn’t just win the Trust Award due to its name. The company is known for being a trusted friend for thousands of pet parents and pets worldwide, plus it has a near-perfect 5-star rating on Trustpilot. Having someone you can trust to look after your pets and your home when you’re away for work or vacation is a vital aspect of a pet parent’s life, so we’re glad Trusted House Sitters makes the process of finding that someone so much simpler.

Pet parents have praised the website repeatedly, complimenting the sitters, the process, and the concept itself. Why not try it out next time you go on a trip?

7. Tractive – The Bloodhound Award

If you’ve lost your pet, you must find them as soon as possible, and Tractive is there to help. That’s why we’ve awarded them the Bloodhound Award! As a leader in the pet tech industry, Tractive has created a GPS pet collar that helps pet parents worldwide keep track of their beloved four-legged companions.

This collar might be small, but its tracking ability is immense. With it, you can find your pet if they wander off during a hike or escape your backyard; you can also see where your pet has been and keep track of their steps and activity. Tractive is a lifesaver for pet parents everywhere!

8. Bring Fido – The Ultimate Travel Buddy Award

Leaving your pup behind while you go off on a trip can be difficult; after all, you want to bring your pet wherever you go! Bring Fido helps you do just that, and they’ve been awarded the Ultimate Travel Buddy Award.

With a website that enables you to find everything from dog-friendly hotels and restaurants to hiking trails and dog parks, you’re guaranteed to be able to bring Fido with you almost anywhere you go. You can even book hotels through Bring Fido without any booking fees! It’s one step closer to a more dog-friendly world.

9. Lemonade Pet Insurance – The Helping Paw Award

Wait, didn’t a pet insurance company already win an award? They did, but because Lemonade is another one of the most often searched pet insurance companies in the United States, they’ve also won one—The Helping Paw Award. This award wasn’t given just because they are searched so much; Lemonade also received it for helping pet parents out financially with pet healthcare and ensuring more pets can get the care they need.

As one of the most affordable pet insurance companies, Lemonade is guaranteed to have a healthcare plan for almost any budget.

10. Pretty Litter – Purrs of Excellence Award

Finally, congrats to Pretty Litter for receiving the Purrs of Excellence Award! This litter brand is one of the most searched in the United States, and for good reason: it’s the first litter of its kind. As a cat litter that could potentially save your favorite feline’s life, Pretty Litter does much more than cover up your cat’s waste.

By changing color after it’s been used, it can alert you to possible health issues that may be going on with your cat. Pet parents know that the earlier you’re aware of a problem, the better the chances your pet will continue to have a healthy life!

Comparing the Top 10 Pet Brands’ Metrics for Each Category

1. Search Traffic

What precisely do search traffic metrics measure for a brand? Search traffic metrics allow a brand to look at how many people have visited their website from various sources generated by a searched keyword. These sources can be organic or paid and come from places like Google or social media.

Rover, our #1 brand, had a search traffic metric of 3,765,908, meaning the company had almost 4 million visits to its website from searches. Compare that to #10 on our list, Pretty Litter, which only had 214,833 search visits. There’s a world of difference there, and of course, the more people whose eyeballs land on a site, the better.

2. Search Volume

If search traffic is the number of visits to a website from searches, then what is search volume? This metric doesn’t measure visits but rather keywords themselves. Search volume counts the number of times specific keywords are searched for on search engines. This lets companies know which keywords to use on their site and in their marketing.

BarkBox, which came in at #2 on our list, had an average search volume of 162,000; interestingly, #9 on our list, Lemonade Pet Insurance, had a larger average search volume of 188,700. That’s a lot of searches for a particular keyword for both companies, so people often look for ways to spoil their dogs and pet insurance!

3. Social Media Following

Social media following is how many people are fans, followers, or like your brand across your social media channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.). Social media is a critical aspect of marketing, especially considering how many people use social media platforms as search engines rather than Google.

Plus, social media helps brands build a sense of community and makes it easy to stay in touch with their followers. Our third-ranking brand, Trupanion, had 219,084 followers across four social platforms, while our eighth-ranking brand, Bring Fido, only had 93,724 followers across the same platforms. Again, there’s a relatively significant difference in these metrics.

4. Domain Rating (DR)

Okay, but what does domain rating mean? This rating helps predict the likelihood of a website domain’s ability to rank in search engine results. The rating looks at a few critical factors of a site, such as how old the site is and the number of links it contains, to determine how well it will rank. Why does it matter how high a website ranks on search engines? As a brand, when people use Google or other search engines to look for a service or product that meets their needs, if your service or product matches, you want it to be right there at the top of the rankings.

Think about how many links you scroll through when you search—do you click on one of the top five links, or do you scroll through pages of search results? Litter Robot, #4 on our list, had a DR of 71, while Tractive, #7 on our list, got a DR of 74. This means Tractive is a bit more likely to come up in searches relating to tracking pets than Litter Robot for those searching litter boxes. Both rankings are relatively high, though.

5. Hashtag Volume

You see hashtags on Instagram, Twitter, and even Facebook all the time, but you might not think about them much. However, hashtags are used to make posts more easily searchable, which is something brands want. And hashtag volume references how often a brand’s hashtag has been used.

The better the hashtag volume, the more people your post reaches. Our fifth-ranked brand, The Farmer’s Dog, had a hashtag volume of 5,000 on Instagram, while our sixth, Trusted House Sitters, had one of 50,200. Clearly, Trusted House Sitters is doing much better with the popularity of their hashtags!

Conclusion

There’s no shortage of pet brands in the United States today. No matter which aspect of caring for your pet you’re searching for, there’s a brand that can help. At the moment, Americans seem to be most focused on finding excellent pet sitters and dog walkers, ways to spoil their dogs, affordable pet insurance, ways to make the chore of litter box cleaning simpler, and how to feed their animals better meals. Who knows what will take precedence next year?

Methodology

We used online resources and round-up articles like these to determine 150 well-known pet brands in the USA. Then, by using a combination of tools like Ahrefs, Semrush, and Exploding Topics, we were able to narrow down the Top 70 pet brands according to trending searches, monthly search volume, and organic search traffic estimates in the past 12 months (May 2022–May 2023).

Furthermore, we selected the top 30 brands in this list and collected more data, ranging from their Ahrefs Domain Rating (SEO score out of 100) to their combined social media following (TikTok, Instagram, Facebook, and Twitter) and their brand hashtag volume on Instagram.

We aimed to determine the most popular pet brands in the USA based on five metric categories. The percentages indicate the weight of the metrics in the total and final score out of 150:

1. Average monthly US search volume estimate (30%)
2. Current organic search traffic estimate (30%)
3. Combined social media following (30%)
4. Domain rating out of 100 (30%)
5. Instagram hashtag volume (30%)

To determine the final top 30, we ranked each brand based on how high they scored in each metric category mentioned above.

Featured Image Credit: You are free to use this image, but we do require you to link back to petkeen.com for credit